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launching :scale studio 🚀

launching :scale studio 🚀
By :scale • Issue #4 • View online
Welcome to the new :scale newsletter, Scaling Up with Sana. In this newsletter, I share with you a reflection of my week, our latest blog posts, podcast episodes and current projects and finally, content that I enjoyed this week!
I hope you can take something away from reading this newsletter and I’d be more than happy to answer any of your questions so feel free to email them to me 📨

🚀 A Bit of a Different One
We are launching :scale studio today!
If you have no clue what I’m talking about, you clearly don’t follow me on Instagram huh? Anyway, this is our biggest. project. yet.
Over the past two years, I feel like all my learning and creating has been leading up to this moment. :scale studio was created because I honestly believe that university education fails to prepare us properly for our journey in architecture whether it’s your final year or working in practice for the first time.
My wonder-women team and I are delighted to bring you a cohort-based online course that encompasses the idea that skills are lifelong and a combination of system design, preparation, exploration and diving deep into what works for you is crucial in building leverage.
Here’s where you can find out more:
Only 16 spots up for grabs!
✍🏻 This Week's Blog Post
Finding Your Style Through Analogue Experimentation
A very lovely blog post this week by guest author and illustrator Diya Seepaul. I think experimentation is so important in the early stages of your architecture projects.
👉🏻 P.S. This is going to be our last blog post until August (yes, finally taking that well-deserved break). But, that won’t mean our newsletters will stop!
🎧 Listen to my Podcast
🤗 Something I Enjoyed This Week
Bloomberg Opinion
The tweeter who posted this comment on a recent Friday night clearly knew what was coming.

And in a sense, she was not wrong — it was an unpopular opinion. Her claim spawned thousands of satirical and scathing responses
Jordan Kong
Unpopular opinion: the best thing young people can do early in their careers is to work on the weekends.
I don’t know about ‘enjoyed’ but this unpopular tweet and the article on Bloomberg really got me thinking about the overworking culture we have in architecture. Have a read, hit reply and tell me what you think…
💡 1 Bit of Advice
So if you’re not too keen on joining :scale studio or it’s not right for you then one piece of advice I’d give you right now is to start.
Start that project, start that course, start that Instagram meme page - listen, do what you love and start something new. I find that summer is the best time to be starting new things and most often, we get in our own way.
A tip on how to start something new: Do it for just 2 minutes.
This is a bit of mind trickery because it’s quite non-committal but chances are that after you do something for 2 mins (and enjoy it) you will carry on for longer.
Life is short; we’ve all learnt that this year. So don’t let things stop you from starting a passion project or hobby or skill.
Have an awesome weekend, I’m off to celebrate the launch of :scale studio and my birthday this weekend 🍰
Sana 😊
Did you enjoy this issue?
By :scale

(Hi I’m Sana!) Supporting the next generation of architects, guiding students to build their own paths and creating an inclusive #archicommunity

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